Projects

National Gallery of Victoria

NGV Teens: Drop by and Make workshop aims to engage the visitors through providing interactive and creative activity. The workshop activity was designed for all visitors who love to draw, encouraging them to memorise their gallery exhibition in a more personal and special way. The workshop consisted of inviting visitors to create a custom stickers on a brown recycled paper stickers with a coloured pencils.

Photo Credit: National Gallery of Victoria

Partial Magazine - Guilty Pleasures

Exclusive editorial story “Guilty Pleasures” was published under creative direction by Zeina Thiboult. Based on the ethereal, extraordinary yet astonishing execution on the visuals, I have collaborated with the creative director to produce a bespoke title design.

CPASH

Naarm based creative CPASH is a professional photographer, videographer and a DJ. For this multi-faceted artist, I wanted to create a logo that reflects young and playful atmosphere of her work. CPASH logo incorporates Sutudio’s signature bespoke typography, accompanied with a symbol that has been experimented with the alphabets of CPASH.

Shifting Worlds

Shifting Worlds presents careful curation of luxury living, fashion and beauty brands at a retail store based in Naarm. For the upcoming festive season in December, I have collaborated with Shifting Worlds to produce a gift guide illustration for the main front page of Shifting Worlds website.

City of Yarra

Under the collaboration with Practise Studio Practise, I had an honourable oppurtunity to work with City of Yarra council to design a festive pack for the local community. The design consist of warm and relaxing atmosphere that we can easily capture in our every day life in Naarm, especially in the moment where we get to spend our valuable times with our loved ones.

POCC Mag

People of Colour Collective (POCC) Magazine, is a publication that is dedicated to championing, supporting and spotlighting POC creatives within the fashion, art, film, music, photography and culture sector. POCC Magazine website was redesigned to emphasise the refined and sophisticated curation of interviews, articles and editorials.

Adidas Forum

Adidas Forum campaign celebrates the return of reimagined Forum sneaker through inviting Naarm’s (a.k.a. Melbourne’s) leading next gen creators. Inspired by the core pillars of identity & community, sustainability, empathy & equality, culture, and creativity behind the foundation of Adidas Forum, I have embraced the spirit of uniqueness, fearlessness and kindness of the next gen creators through a foldable zine.

Sutudio

‘Sutudio’ represents notion of freedom, rebelliousness and playfulness of my design identity. Organically modified Sans Serif typeface embodies both formal yet unconventional nature in my artworks, unapologetically representing fluid and adaptible resilience that I have internalised and conquered.

Type Specimen - Elevon by Dalton Maag

Typography “Elevon” by studio Dalton Maag encompasses futuristic and electronic personality through wide and linear shapes. I have created a type Specimen for Elevon into a consolidated form of print, a quarter fold brochure. This type specimen incorporates ambient and hypnotic gradient in the background with a central alignment for the content on both sides.

Baserange

The reinterpreted logo for Baserange adapts the original form of ‘BASE’ in order to maintain the symmetry and balance. Each alphabet is altered slightly to emphasise the organic and versatile characteristics of the brand. The classic serif font reflects on refined shape and comfortable functionality of the clothes from Baserange.
*This project was initiated for an university assignment

National Museum of Korea

The rebranded identity of National Museum of Korea delineates the cultural significance behind the geography of the museum, visual language of Hangeul, and lastly the sense of eternity in past, present and future of Korean history. The colours represent Taegukgi - the national flag and colour of Korea symbolising the balance between positive and negative, the purity and the peace.
*This project was initiated for an university assignment

Sutudio

Illustration